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Creating SEO-Optimized Entity Pages with Nexus Pro Templates

Intermediate Last updated: November 7, 2025

Entity templates in Nexus Pro help you create structured content that search engines love, with automatic schema.org markup for Person, Product, and Place entities.

What Are Entity Templates?

Entity templates are pre-designed page layouts with built-in structured data that help search engines understand specific types of content. They’re essential for:

  • Google Knowledge Panels
  • Rich search results
  • Local SEO
  • E-commerce optimization
  • Author authority building

The Three Entity Types

1. Person Template

Use for:

  • Team member profiles
  • Author bios
  • Expert profiles
  • Speaker pages
  • Leadership pages

2. Product Template

Use for:

  • Physical products
  • Digital products
  • Services
  • Software applications
  • Subscription offerings

3. Place Template

Use for:

  • Business locations
  • Store directories
  • Event venues
  • Restaurants
  • Tourist attractions

Creating a Person Entity Page

Step 1: Create New Page

  1. Navigate to Pages > Add New
  2. Title: “[Name] – [Role/Position]”
  3. Example: “John Smith – Senior WordPress Developer”

Step 2: Select Person Template

  1. Open Template dropdown in Page Settings
  2. Select “Nexus Pro – Person Entity”
  3. Template loads with pre-designed sections

Step 3: Configure Schema Settings

Open Nexus Pro sidebar panel:

Basic Information:

  • Full Name: Legal name
  • Job Title: Current position
  • Description: Brief bio (160 characters)
  • Image: Professional headshot (1:1 ratio, min 400x400px)

Contact Information:

  • Email: Professional email
  • Phone: Business number
  • URL: Personal website or LinkedIn

Social Profiles:

  • Twitter: Full URL
  • LinkedIn: Full URL
  • Facebook: Full URL
  • GitHub: For developers

Organization:

  • Company Name: Current employer
  • Company Logo: Upload or URL
  • Position: Job title
  • Start Date: Employment start

Step 4: Add Content Sections

The Person template includes:

  • Hero section with photo and bio
  • Skills and expertise area
  • Work history timeline
  • Education section
  • Publications or portfolio
  • Contact form

Step 5: Optimize for Knowledge Panel

To appear in Google Knowledge Panels:

  1. Create or update Wikipedia entry (if notable)
  2. Add to Wikidata
  3. Verify social media accounts
  4. Build high-quality backlinks
  5. Maintain consistent NAP (Name, Address, Phone)

Creating a Product Entity Page

Step 1: Set Up Product Page

  1. Create new page
  2. Title: Product name + primary keyword
  3. Example: “NexusPro WordPress Theme – AI-Ready SEO”

Step 2: Apply Product Template

  1. Select “Nexus Pro – Product Entity” template
  2. Template loads with e-commerce sections

Step 3: Configure Product Schema

Required Fields:

  • Product Name: Exact product title
  • Description: Compelling summary (160 chars)
  • Image: High-quality product image (1200x630px)
  • Brand: Your brand name
  • SKU: Product identifier
  • Offers: Price and availability

Optional but Recommended:

  • Aggregate Rating: Star rating (if you have reviews)
  • Review Count: Number of reviews
  • Availability: In Stock, Out of Stock, Preorder
  • Price Currency: USD, EUR, GBP, etc.
  • Valid Through: Sale price expiration

Step 4: Add Product Content

Template sections include:

  • Hero with product image and CTA
  • Features and benefits list
  • Technical specifications
  • Pricing tables
  • Customer testimonials (with Review schema)
  • FAQ section (with FAQ schema)
  • Related products

Step 5: E-commerce Integration

If using WooCommerce:

  • Nexus Pro detects existing product schema
  • Prevents duplicate markup
  • Enhances with additional properties
  • Adds AI-ready summaries

Creating a Place Entity Page

Step 1: Create Location Page

  1. Add new page
  2. Title: “[Business Name] – [City, State]”
  3. Example: “Coffee House Downtown – Austin, TX”

Step 2: Apply Place Template

  1. Select “Nexus Pro – Place Entity” template
  2. Template includes map integration

Step 3: Configure Place Schema

Essential Information:

  • Business Name: Official name
  • Address: Complete street address
  • City, State, ZIP: Location details
  • Country: Full country name
  • Latitude/Longitude: Coordinates for map
  • Phone: Local phone number
  • Opening Hours: Complete schedule

Business Details:

  • Business Type: Restaurant, Store, Office, etc.
  • Price Range: $, $$, $$$, $$$$
  • Accepts Reservations: Yes/No
  • Payment Methods: Cash, Credit, Digital
  • Accessibility: Wheelchair accessible, etc.

Step 4: Add Location Content

Template sections:

  • Hero with location image
  • Embedded Google Map
  • Business hours
  • Contact information
  • Services offered
  • Customer reviews
  • Photo gallery
  • Directions and parking

Step 5: Local SEO Optimization

Boost local search visibility:

  1. Complete Google Business Profile
  2. Ensure NAP consistency across web
  3. Add location to schema markup
  4. Include city/region keywords
  5. Build local citations
  6. Generate customer reviews

Advanced Entity Optimization

1. Interconnected Entities

Link related entities:

  • Person → Organization (employer)
  • Product → Brand (manufacturer)
  • Place → Parent Organization (chain)
  • Author → Published Articles

2. Multi-Type Schema

Combine schema types on one page:

  • Person + Organization (CEO profile)
  • Product + Review (with ratings)
  • Place + Event (venue with events)
  • Article + HowTo (tutorial content)

3. Entity Relationships

Use schema properties to show connections:

  • founder: Link Person to Organization
  • alumniOf: Education institutions
  • worksFor: Current employer
  • knowsAbout: Expertise areas
  • award: Achievements and recognition

Verifying Entity Schema

Google Rich Results Test

  1. Publish your entity page
  2. Visit Rich Results Test
  3. Enter page URL
  4. Review detected schema types
  5. Fix any errors or warnings

Schema Markup Validator

  1. Visit Schema.org Validator
  2. Enter page URL or paste schema JSON
  3. Check for validation errors
  4. Ensure all required properties present

Entity Template Customization

Modify Template Layouts

  1. Navigate to Appearance > Editor
  2. Select Templates > Person/Product/Place Entity
  3. Edit using block editor
  4. Add/remove sections as needed
  5. Save changes

Custom CSS for Entities

Add to Customizer > Additional CSS:

/* Entity hero section */
.entity-hero {
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    padding: 60px 20px;
}

/* Entity info cards */
.entity-card {
    border-left: 4px solid #667eea;
    padding: 20px;
    margin: 20px 0;
}

Monitoring Entity Performance

Search Console

Track entity page performance:

  1. Performance report
  2. Filter by specific entity pages
  3. Monitor impressions and clicks
  4. Check average position
  5. Identify improvement opportunities

Knowledge Panel Tracking

Check for Knowledge Panel appearance:

  1. Search for entity name + type
  2. Use different locations/devices
  3. Monitor brand searches
  4. Track panel completeness
  5. Update information regularly

Common Entity Template Mistakes

❌ Incomplete Schema Data: Fill all required and recommended fields

❌ Low-Quality Images: Use high-resolution, properly sized images

❌ Inconsistent NAP: Ensure name, address, phone match everywhere

❌ Missing Relationships: Link entities together for better context

❌ Duplicate Schema: Check for conflicts with other plugins

✅ Complete, accurate schema markup ✅ High-quality visual content ✅ Consistent information across platforms ✅ Proper entity relationships ✅ Regular updates and maintenance

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